Jane Eyre Essay - 3572 Words

Emma Gleaden Word Count: 3238 Compare and contrast the ways in which Bronte and Rhys construct the adult selves of Jane and Antoinette and consider how this shapes their relationship with Rochester. Jane Eyre and Wide Sargasso Sea present the childhoods and later lives of two women, who similarly marry the complex character, Mr. Rochester. Both begin their lives as outsiders, Jane because of economic differences to the rest of her family and Antoinette because of racial distinctions to the rest of her community. However, the characters undergo oppositional journeys in life, which in turn, shape their contrastive relationships with Rochester. Bronte presents ‘Bertha Mason’ as a minor character, positioned in her novel as a mere†¦show more content†¦Patriarchy also occurs in Antoinette’s marriage to Rochester. As soon as she marries him he automatically holds possession over Antoinette’s money and belongings, taking all materialistic and thereby stable emotions away from her. ‘Everybody know that you marry her for her money and you take it all’[6] However, money is not the issue in Jane and Rochester’s relationship, Jane is not a wealthy woman and also lacks Antoinette’s beauty, so we can gather that Rochester proposes to her because of something other than material gain. He comes to treat Jane as an equal, holding complex and open conversations with her, something that was relatively unusual in Bronte’s era. This is reflected in Bronte’s feminist lexis that sets the historical context of a Victorian woman’s place in society and is voiced in Jane’s passionate plea, ‘Women are supposed to be very calm generally: but women feel just as men feel’[7] It is possible to explain these differences in Rochester’s patriarchal approach towards Jane and Antoinette by looking at how their childhood experiences constructed their adult selves and their self esteem. Bronte enables Jane to learn that she can overcome social displacement and patriarchy by surviving John Reed and Mr. Brocklehurst’s cruel, masculine behaviour. Men are never of importance to Jane in childhood, the few menShow MoreRelatedJane Eyre: Sympathy for Jane Essay817 Words   |  4 PagesHow does Brontà « create sympathy for the character of Jane in her novel, ‘Jane Eyre’? In the novel, ‘Jane Eyre’ Charlotte Brontà « focuses on the life of Jane, an unwanted orphan who can’t do anything right in the eyes of her aunt. When she is about nine she is sent to Lowood Institute where she is also treated as inferior by Mr Brocklehurst. Although Jane is treated so cruelly and unfairly all her life she proves everyone wrong in the end by making something of herself. There areRead MoreFeminism in Jane Eyre Essay1648 Words   |  7 Pages Jane Eyre was written in a time where the Bildungsroman was a common form of literature. The importance was that the mid-nineteenth century was, the age in which women were, for the first time, ranked equally with men as writers within a major genre (Sussman 1). In many of these novels, the themes were the same; the protagonist dealt with the same issues, search for autonomy and selfhood in opposition to the social constraints placed upon the female, including the demand for marriage (Sussman)Read MoreJane Eyre Essay1323 Words   |  6 Pagesâ€Å"I am no bird; and no net ensnares me; I am a free human being with an independent will.† (Bronte, Jane Eyre). This quote expresses Charlotte’s beliefs on women’s equalities. Charlotte Bronte was born in 1816. She was one of six children and lived in Yorkshire County England. She first worked as a governess in the Sidewick family then in th e White family for only nine months. Charlotte wanted more for herself, and none of her jobs satisfied her ambitions. When she moved back home, she discoveredRead More Jane Eyre Essay1450 Words   |  6 PagesJane Eyre The novel, Jane Eyre, by Charlotte Bronte delivers a strong feminist message. Jane was a strong woman in a time when women were not meant to be strong. She was very out spoken (even as a child) and very sure in her values and opinions. She would not change them for anyone. She did not even let men control her, which is what was expected of women in this era. Jane’s father died when she was a little girl, leaving her basically on her own. The only kin she had thatRead More Jane Eyre Essay696 Words   |  3 Pagesother than Jane Eyre, in the novel. Arguably, she is the most important antagonist in this book. It is difficult to fathom how an absolutely horrid, conceited, venal, apathetic creature could be so vital to the book; but take her away, the motivation, conflict, and character itself crumbles. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Consider this synopsais: Jane Eyre has not yet come to terms with her love with Mr. Rochester. Mr. Rochester is so infatuated with Jane that he canRead More Jane Eyre Essay631 Words   |  3 Pages quot;You think I have no feelings, and that I can do without one bit of kindness; but I can not live so: and you have no pity.quot; (p.45) nbsp;nbsp;nbsp;nbsp;nbsp;A prevailing theme of Jane Eyre is Janes ceaseless search for love and acceptance. Jane journeys throughout England in search of love, which she has been deprived of at Gateshead. As a young girl of eight, she plainly seeks comfort and care, but following her departure from Lowood, her maturation creates her desire for love.Read More Jane Eyre Essay2400 Words   |  10 PagesJane Eyre       Charlotte Bronte’s Jane Eyre can be linked to many fairy-tales. Some of these tales such as Charle’s Perrault’s Bluebeard, Arabian Nights, and many more are actually cited in the text. Others are alluded to through the events that take place in the story. Jane Eyre has often been viewed as a Cinderellatale for example. There is also another story, however, that though not mentioned directly, can definitely be linked to Bronte’s novel. This tale is none other than Beauty and theRead MoreIndividualism in the Film Jane Eyre Essay1047 Words   |  5 PagesISU Comparison Essay â€Å"He who loses individuality, loses all† (Good Reads, 2012). This quote said by Mahatma Gandhi, one of the most recognized leaders of the 19th century, can easily be used to acknowledge the importance of a society possessing unique individualistic traits and characteristics as individuality is the fuel needed to run a society. In a world, where even a mere speck of individuality is not present, that society is likely to shatter into utter destruction. Moreover, individuals shouldRead MoreJane Eyre Essay2402 Words   |  10 Pages generous, blissful woman? Well, in Jane Eyre, the main character overcomes all obstacles thrown at her and makes a great life for herself. From a miserable, orphaned young girl to a happily married, well educated woman, Jane Eyre transforms immensely throughout the novel. Through her many experiences in essential locations, she grows significantly at Gateshead, Lowood School, Thornfield, Marsh End, and Ferndean. The novel begins at Gateshead where Jane is a young, ten year old, orphaned childRead MoreEssay on Charlotte Brontes Jane Eyre - The Character of Jane Eyre893 Words   |  4 PagesThe Character of Jane Eyre  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What we learn of the central character is considerable. Throughout the novel her dealings with those around her reveal her characteristics. As a child at Gateshead Hall we see that she is impulsive, often alarmingly so, but that she also can be sullen and withdrawn. Thse around her do not find her an easy child - she gives very little of herself away, especially to the Reed family, although there is a slight intimacy with the servant, Bessie. She is intelligent

Essay Music Copyright - 1620 Words

What is a Copyright? Music Copyright is a very important aspect of the music industry. The Copyright law was established to preserve the creativity and rights of authors, composers, performers of expression. Copyright is the law that protects the property rights of the creator of an original work in a fixed tangible medium. (http://dictionary.reference.com/browse/copyright) A fixed tangible medium is something substantial like copying lyrics on paper or putting a song on tape or CD. Copyright can be seen every where in the music industry. Many music artist of our culture today have been involved in copyright issues. Recently, on MTV news it was stated that, As the music industry becomes increasingly concerned about protecting the†¦show more content†¦This establishes the artist as the creator of that work. It is not illegal for a person to write the symbol on their work themselves. The correct way to place a copyright symbol on your original fixed tangible medium is like this: Copyright  © 2001 Aja Star Lane For record companies it, looks like this:  © 2001 Virgin Records. All Rights Reserved. (http://askjeeves.com/copyright/html) This states the day of creation of a musical work. If you do not have the money for the legal fees of the federal copyright process yet, the first thing an artist should do with a musical work is the poor mans copyright. Poor mans copyright is when the artist puts their fixed tangible medium in an envelope with appropriate postage stamps and mails it back to themselves without opening it. This postmark creates proof of the creator and is the date of creation for the musical work. Why should an artist copyright an original work? Copyrighting a musical expression just ensures that an artist is the creator of that work. There are a couple of reasons why an artist should copyright their original works. The main one is the creator of a work wants to be able to protect his or her work. Also, financial gain from suing. There would not be any purpose in creating music without financial gain for some. If you live in the United States and legally registered your musical works you haveShow MoreRelatedMusic and Copyright Essay3068 Words   |  13 PagesMusic has a powerful influence on society, like mass media and television. In our society today, music has the ability to define our culture. Many people around the world listen to music while driving, at work, doing housework, or even studying. Music may be seen as simple and unproblematic, but looking at the structure behind it is very important. One of the key features of music is music copyright and what that means to the music industry. Defining what this means in the historical context is ofRead MoreEssay on Music Copyright Infringement1224 Words   |  5 PagesMusic Copyright Infringement MP3 is an audio format that allows users to compress and send music files easily over the Internet. The major problem with this music sharing is that most of the files are pirated, which has caused a stir in the music industry. Music companies and music artists have been complaining about how their music is being stolen and therefore lowering their album sales. The major blame has been put on Napster and other file sharing software available on the InternetRead MoreCopyright Framework Of The Music Industry1388 Words   |  6 PagesCopyright framework in the music industry Intellectual property is the economic framework that underpins the British creative industry – music being one of them. Copyright is the currency of that framework. It can provide an incentive to the market to invest in brand new creative content, since every recording by an artist can be licensed for a specific value in the United Kingdom and globally, hence generating a substantial balance of export income for the UK. According to the Department for BusinessRead MoreDigital Music Streaming Services On The Copyright Rights And Interests Within The Music Industry1150 Words   |  5 Pagespopular digital music streaming services used today and streams music to millions of consumers. In December 2015, a class action lawsuit was filed against Spotify that threatens damages upwards of 150 million dollars to the company. The man who filed the class action lawsuit, David Lowery, is a songwriter, the frontman and founder of the band Camper Van Beethoven, and a leading member of the band Cracker. He is also very involved when it comes to artists’ rights and interests within the music industryRead More Copyrights in the Music Industry Essay examples2359 Words   |  10 Pagesthe music industry, in order for someone to protect their work, they must obtain a copyright. Music has been around before anyone could obtain a copyright and when the invention of the computer came along it made it easier for someone to steal another artists intellectual property with the help of the internet. This paper will cover what events have taken a big role in copyright protection for artist, the consequences if someone was to break the rules of a copyright which is called copyright infringementRead MoreContract Law and Music Copyright Essay1683 Words   |  7 PagesCONTRACT LAW (MUSIC*) *On what basis does the inclusion of samples of a recording made by *Pink Floyd constitute an infringement of copyright? In civil law regarding copyright, there are two types of infri ngement; primary and secondary. Primary is concerned with the unauthorised use of copyrighted works and secondary would involve the dealing or making commercial use of such infringing copies. In the music industry, an infringement of copyright often consists of an existing piece of music being usedRead MoreEssay on Exploiting Music Publishing Copyrights2391 Words   |  10 PagesMusic Publishing Essay Over the past fifty years, the British Music Publishing industry has undergone dramatic changes. It has evolved as an entity with innovations in technology, changes and creations of laws and new mediums to promote and exploit songs to a wider audience. Therefore, the way in which the music publishing industry operates and exploits its assets has completely transformed, and continues to do so at a rapid pace. This paper will attempt to explore the ways inRead MoreMusic Copyright : An Individual Or Group Of Musical Creators1530 Words   |  7 PagesMusic copyright is the right to exclusively reproduce original music or works of an individual or group of musical creators. This right is granted by the Australian Law. This gives the writer a legal control of his or her original work, meaning, the subject can dictate how it should be used and distributed. The music author therefore has the right to take legal action upon anyone who uses the work without permission. (Christie 2012 np) Copy right infringement on the other hand is violation of thisRead MoreCase Study : Syco Music And Copyright Infringement2331 Words   |  10 PagesMemorandum To: Clive Gooding, Partner From: Marcus Watson, Junior Solicitor RE: Syco Music – Copyright Infringement Date: 23 March 2015 Syco Entertainment (Syco) should respond to the claim by Sony Music Entertainment (Sony) denying any copyright infringement, thus prepare for legal action. On 14 March 2015, Sony approached Syco regarding a claim of copyright infringement. It stated the song ‘Live While We’re Young’ (infringing work) by ‘One Direction’ used a substantial part of ‘Should I StayRead MoreCopyright Law And The Music Industry : Beyond Blurred Lines1268 Words   |  6 PagesCopyright Law and the Music Industry: Beyond Blurred Lines Introduction Copyright law in today’s music industry has become a tangle of litigation, complications, and bitterness. Overly-complex, multi-layered regulations and laws, double to quadruple fees, and arbitrary enforcement have led to a situation where songwriters and artists are hamstrung, the industry is in crisis, and listeners will be the ultimate losers. In the past, there has been a tendency to settle music copyright lawsuits before

Practitioners in Emergency Department - Free Samples to Students

Question: Discuss about the Practitioners in Emergency Department. Answer: Introduction: After the author had taken a deeper look in the given dataset he decided to choose the Patient Services and Emergency of cost centre group. These are the largest and the next largest cost centre group according to the number of employees working in these groups. These groups will pay highest impact on recruiting employees and payroll. More reasons to add on the selection of these two cost centre groups is if you look at the other groups compared to these groups you will find that number of employees in other cost centre groups is low compared to the concerned two groups. So even if you want to employ new employees to the other group apart from the chosen it would hardly matter to the governing body. Why it would hardly matter. Not only resolving employment issues the HR also looks at the payroll issues. Even if you employ some new people to other group they will not contribute much to the revenue generation of the hospital. So why should the HR? So he wants to add employees to that p articular group which is contributing much to the revenue generation. Why these two groups are going to contribute much to the revenue generation? Since the emergency is facing over crowdedness and patient services is the most important job role. These two cost centre groups are going to impact on the reputation of the hospital. Reputation of the hospital what every patient seeks before admitting into the hospital. After all the HR has to look at the payroll also not only employing people. Ultimately job satisfaction and job security are the two key factors what every employee looks after. So the HR has to take care of the payroll and the training of the new employed. If HR employs more to these concerned groups the author has chosen it will be easy to meet his job. That is why the author has decided to take these two cost centre groups from the human resources perspective as the author wants to resolve the issues faced by human resources. The most important work is to take the deepest look at the present situation to resolve the issues faced by the HR. As a HR the author has provided best possible ways to resolve the issues present in the current scenario. The first and foremost work is to compare the total number of employees in these two cost centre groups, Emergency and Patient Services. As shown in Graph 1 the total number of employees in Patient Services is doubles that of Emergency. Here as an HR the author wants to include more employees in the emergency since the number of emergency cases are increasing with time. To handle the overcrowded emergency hospital needs emergency departments to include more number of employees in order to take care of the highly injured, critical conditioned patients so that they can be passed onto the concerned department. The emergency department of most hospitals are open 24 hours a day and the number of employees vary depending on the pressure in ED. Here in this current scenario the strength of patient services is enough to tackle the situation. This is the reason why the author wants to include more employees to the Emergency Division only. As from the graph 2 the author had seen that there was more number of female employees in both the department. As a HR the author wants to include more number of male employees to improve services in the Emergency department. Because from the graph it is clear that number of males is less than 50% of Female in the Emergency Department. Many researches have been made on the efficiency of female and males in terms of cleanliness, punctuality. According to the researchers males are found more efficient in these areas. Many surveys made against the topics and it reveals the same. Keeping these points in mind the author has taken this decision. The author had seen (in Graph 3) more number of full-time employees in the emergency department which is strength to tackle the overcrowded situation in emergency. The patient services showing more part time employees but the difference between the part time and full time employees is not that much which is strength to handle the situation of over crowdedness in the hospital.HR must employ new part time employees in the Emergency department. Why thus so? See the emergency has different workloads at different points of time. So engaging part time employees at different time schedule in the emergency will ease the pressure at the emergency department. Full time employees earn more than the part time employees. So if the HR thinks of recruiting part time employees he has taken the right decision. Because the governing body will have to spend less on the part time employees. Accordingly his purpose will be solved that is taking the overcrowded situation under control. As we have observed over crowdedness in the emergency departments are increasing with time this is the right decision taken by the HR. As the author had seen in Graph 4 that in Emergency division there are lot of employees with less than 2 years of experience and the HR wants to hire employees in that division. He must hire employees with 2-5 years of experience so that the employees are already well accustomed of handling over crowded emergency. See if the employees recruited by the HR is having less than 2 years of experience they are almost compared to fresher so the skills they have gained by working is not up to the mark. So it will be better if the HR recruits employees from 2-5 years of experience so that the employees are almost well aware of the hospital compliances and can take actions when needed in emergency. Also thinking in respect of payout if you hire employees of more experience you have to pay them more since pay by experience has positive trend. So the best will be if you hire employees who are having 2 to 5 years of experience. So employee strength is increasing as well as your payout is justifie d. Now comes the payroll of the employees. As a HR the author has decided to include more employees in the emergency division the FTE will increase accordingly. So he has to pay the new employees. The decision must be taking part time employees so that FTE does not increase that much and the HR can pay accordingly. The reason behind this is ultimately achieving revenue. If the HR employs more full time employees he has to spend more on them even if the generation of revenue has improved a little. If the HR employs part time employees he has to spend less as the employees are working lesser in time than the full time employees. So ultimately FTE is lesser in case of part time employees. Therefore as a result payout will be lesser. Most of the hospitals are non profit organization. They generate the revenue from the patient services and contributions and donations. So improving the services for the patients at emergency will result in the reputation of the hospital .Since the reputation o f the hospital plays a great role into the admission of the patients they must take care of the patient services. Improving quality of the patient services does not mean increasing the number of employees in that cost centre group. It also requires well skilled staffs who are playing role in taking care of the patients. Here comes the HRs role training must be of that quality to the staffs so that quality of the patient services improve. Not only providing training to the staffs in the initial stages but also update them with training on day to day basis as the requirements of the patient services is changing day by day. That is why the revenue generation after meeting all the necessities is important because payout is what everybody waits for. Recommendations: To handle the overcrowded emergency hospital needs emergency departments to include more employees. These employees must be part time employees as the FTE will increase if the HR hires fulltime employees. If the HR hires full time employees payout will be high whereas if he hires the same number part time employees the payout will be less. Again emergency is facing different rush at different points of time so engaging part time employees at different time will be meaningful. So the author engages more part time employees during the rush hours to take care of the critical cases what emergency division takes care of. The author has also suggested not employing in the patient services. Since increasing the number of employees will not improve the quality of the services. Providing best to best training to the employees of the patient services will improve the quality of the services. The HR should adopt advanced training methods to improve the quality of the patient services. Again the author has suggested to higher employees with 2 to 5 years of experience. Because pay by experience has a positive trend in the market. So hire people with moderate years of experience and good working capability. Keeping these points in mind the hospital will be able to improve the quality of the services and keep a good track of reputation. Referrences: Gareth, I. [2014]. All emergency departments should include GP staff, say experts Retrieved From https://www.bmj.com/content/349/bmj John B Bache, Carolyn Armitt, Cathy Gadd,Handbook of Emergency Department Procedures,ISBN0-7234-3322-4 Swaminatha V Mahadevan,An Introduction To Clinical Emergency Medicine: Guide for Practitioners in the Emergency Department,ISBN0-521-54259-6 Health Services Research Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3401395/ A Comparison of Hourly Wage Rates for Full- and Part-Time Workers by Occupation, 2007 https://www.bls.gov/opub/mlr/cwc/a-comparison-of-hourly-wage-rates-for-fulland-part-time-workers-by-occupation-2007.pdf Disaster Preparedness Retrieved from https://www.nap.edu/read/11621/chapter/9 Institute of Medicine.Hospital-based emergency care: at the breaking point.Washington, DC: The National Academies Press; 2007. Vieth TL, Rhodes KV. The effect of crowding on access and quality in an academic ED.Am J Emerg Med.2006;24:787794.[PubMed] Pay Scale Human Capital Retrieved from https://www.payscale.com/research/US/Job=Emergency_Department_Technician/Hourly_Rate Administration and Finance Retrieved From https://www.mass.gov/anf/employment-equal-access-disability/hr-policies/alt-work-options/alternative-work-options.html Revenue Recognition Health Care and Life Sciences Industry https://www.revenuerecognition.com/industry/healthcare-providers

Year of the Flood

The Nightmare Scenario The charges of Atwood in the novel â€Å"Year of the Flood† are based off her concept that never in the history of creation has a species had the means to its own mass extinction that it literally had it within its very fingertips.Advertising We will write a custom essay sample on Year of the Flood specifically for you for only $16.05 $11/page Learn More This is idea is of course inspired from the potentially destructive forces of nuclear holocausts, unmitigated genetic engineering and an increasingly divisive society where the potential for class warfare is a growing concern as seen by the recent uprisings in the Middle East. For Atwood, her destruction of choice is death by plague wherein humanity is wiped out by a plague that was initially disguised as a prophylactic. While the Geneva Convention on Human Rights has banned the use and development of biological agents as a means of warfare, thus sparing humanity the possibi lity of dying due to a virulent disease, the fact remains that studies still do continue in the realm of genetic engineering wherein the secrets of the genetic code are continuously being explored by scientists. For Atwood the structure of our culture involving sciences, religion and people are inherently flawed and in need for change. The current norm in society is in the fostering of the concept of social inequality which can and will create problems in the future in relation to cooperation between all sectors of humanity (Brooks, 11). It is due to this that Atwood portrays the future in such a dystopic faction since it is actually a good enough impression of what the world will look like should nothing be done. In relation to the science of genetic engineering, it has been able to create bioengineered corn that is more resistant to disease, created effective means of treatment through hormones and gene therapy, all while the science of genetic engineering is still within its infa ncy. On the other hand various negative outcomes have also come about such as bioengineered crops that humans are actually allergic to and untold side-effects on the human body by the current myriad of drugs and inoculations developed by pharmaceutical companies. While unlikely, the possibility is still there for catastrophe to occur; one statement by Atwood in the book summarizes this possibility â€Å"this was not an ordinary pandemic it wouldn’t be contained after a few hundred thousand deaths, the obliterated with bio-tools and bleach, this was the Waterless Flood the Gardeners so often had warned about, it had all the signs: it travelled through the air as if on wings, it burned through the cities like fire, spreading germ-ridden mobs, terror, and butchery† (Atwood, 20). This particular quote from the book shows how a biological contagion can sweep through society; unhindered, unstoppable and un-killable.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More The point that Atwood is trying to make in this particular instance is that with every step we take towards scientific progress is a possible step towards human extinction. In the case of the actions of Craker she seemingly posits the idea that if progress isn’t tempered with sufficient mental fortitude and care the result could be disastrous. In order for humanity to arrive at level shown in â€Å"Year of the Flood† current trends and practices don’t need to be exaggerated rather letting them follow on through with their current course of action will inevitably lead to the current dystopic future shown in the novel (Snyder, 19). Already unmitigated pollutants being released into the atmosphere have unleashed all manner of contagions for humanity, the continued expansion of the gap between rich and poor will inevitably reach a boiling point and undisciplined genetic experiments done in the name of science can and will unleash some form of genetic aberration onto the world that will make life more difficult for humanity (Brooks, 15). The inevitable nightmare scenario does not need any further catalyst nor exaggeration in order for it to come to pass, rather, inaction by government leaders, communities and scientists will bring it about one way or another. Pessimistic Thinking After a moment of self-introspection I would have to say that I would classify myself as being a generally pessimistic thinker. While I don’t go around looking at the possible negative implications of the various actions humanity has committed I am not so naive as to expect that true and positive change will not come without some form of impetus triggering it. For example right now regions such as the U.A.E, Australia and China have been implementing increasingly stringent methods of internet censorship in order to prevent the general public from â€Å"being harmed† by va rious antigovernment propaganda currently proliferating the web at this very moment. What must be understood though is that the internet is one of the best tools today for social and political change as seen in the recent uprisings in the Middle East. One scene from the novel actually shows the inevitability of such an action † then the CorpSeCorps had outlawed firearms in the interests of public security, reserving the newly invented spray guns for themselves, and suddenly people were officially weaponless† (Atwood, 24).Advertising We will write a custom essay sample on Year of the Flood specifically for you for only $16.05 $11/page Learn More With the development of the internet as a true tool of social change and reform it comes as no surprise that governments would then step in to control it just as the CorpSeCrops stepped in as mentioned in the novel for the purpose of â€Å"public security†. As such based on what can be seen in the present regarding increasingly stringent government control over the lives of their citizens one cannot help but remain pessimistic as the very tools citizens can use to fight back are slowly being taken away from them. Humanity and machines Generally speaking, the primary purpose of machines has always been to make human lives easier. In fact their benefits have been mentioned in the book in the following passage â€Å"The food came in through the safety-sealed hatchway, plus there was the minifridge with snacks, and the water was filtered, coming in and out both† (Atwood, 7). As such it can be seen that it is even in the opinion of Atwood that as machines get better in providing human needs so to does the possibility of the quality of life increase. On the other hand it can also be stated that as machines continue to grow so to will the jobs previously done by humans be phased out in favor of cold machine efficiency. In fact it can even be seen in various sections of th e book where the increased isolation of the educated half of the population in the environments provided by the companies is due to the fact that an increasing amount of human jobs being outsourced to robots which cause a large percentage of the population to live in poverty. As such, while it can be said that while machines get better the quality of human life will increase this degree of quality will be increasingly isolated towards the upper echelons of society. Changing Along With Machines One of the messages Atwood tries to impart in the novel is the concept of friendship however this concept can be further interpreted as having to care for your fellow man. What must be taken into consideration is the fact that along with improvements in machines humanity must also improve along with them. This does not mean the evolution of the physical self but rather the evolution of thought wherein humanity develops a sufficient enough capacity to understand that its continued actions will harm rather than help humanity as a whole. As such, this means developing new societal structures that foster equality rather than inequality, better cultural norms that focus on morals and ethics and finally the development of the self to encompass both a love for life and the desire to protect it. Works Cited Atwood, Margaret. The Year of the Flood. 1st. London: Bloomsbery, 2009. 3-48. Print.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brooks Bouson, J. â€Å"â€Å"We’re Using Up the Earth. It’s Almost Gone†: A Return to the Post-Apocalyptic Future in Margaret Atwood’s The Year of the Flood.† Journal of  Commonwealth Literature 46.1 (2011): 9-26. Academic Search Premier. EBSCO. Web. Snyder, Katherine V. â€Å"It’s the End of the World As We Know It.† Women’s Review of  Books 27.2 (2010): 19-20. Literary Reference Center. EBSCO. Web. This essay on Year of the Flood was written and submitted by user Jazlyn A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Everglades

The Everglades The Everglades are the largest remaining subtropical wilderness in North America and have increased in size from the original 460,000 acres to 109,493.10 acres in just sixty six years. They stretch southward from Lake Okeechobee to the Bay of Florida and the Gulf of Mexico and are consumed with mystery and beauty. Inside lie a succession of plant and animal wildlife found nowhere else in the world (Doner 1). It is one of the country’s richest biological preserves and through hard work will remain to exist. The Everglades have produced many needs to be met along with the plants and animals that inhabit them. To fully understand the diversity of the Everglades, a general knowledge of how they came to be is essential. Surprisingly young, the Everglades were only formed within the last 5,000 years (2). The movement of tectonic plates first formed the base while the expansion and contraction of ice sheets slowly accumulated to form the aquatic system. Only after the end of the Wisconsin glacier did the birth of the peninsula come to be; it was then the interrelationship between the organic rock of the ancient seafloor and the waters of today’s modern ocean begin to form the Everglades. There are three elements that created the Everglades and they are rock, water and fire (McCally 1-2). One important element is rock because it is the foundation on which the Everglades rest. It can be divided into three categories: 1) basement rock 2) marine sediments and 3) Ice Age Strata. Each of these categories played an important role in the formation of the Everglades (Molloy 1). The basement rock was at one-time piece of Africa that provided the base for the westerly direction of drainage. However the second allowed numerous generations of marine animals to give their bodies to the limestone and finally the third rose the level of the sea and provided both the sandy formations and the limestone bedrock (McCally 2-4)... Free Essays on Everglades Free Essays on Everglades The Everglades The Everglades are the largest remaining subtropical wilderness in North America and have increased in size from the original 460,000 acres to 109,493.10 acres in just sixty six years. They stretch southward from Lake Okeechobee to the Bay of Florida and the Gulf of Mexico and are consumed with mystery and beauty. Inside lie a succession of plant and animal wildlife found nowhere else in the world (Doner 1). It is one of the country’s richest biological preserves and through hard work will remain to exist. The Everglades have produced many needs to be met along with the plants and animals that inhabit them. To fully understand the diversity of the Everglades, a general knowledge of how they came to be is essential. Surprisingly young, the Everglades were only formed within the last 5,000 years (2). The movement of tectonic plates first formed the base while the expansion and contraction of ice sheets slowly accumulated to form the aquatic system. Only after the end of the Wisconsin glacier did the birth of the peninsula come to be; it was then the interrelationship between the organic rock of the ancient seafloor and the waters of today’s modern ocean begin to form the Everglades. There are three elements that created the Everglades and they are rock, water and fire (McCally 1-2). One important element is rock because it is the foundation on which the Everglades rest. It can be divided into three categories: 1) basement rock 2) marine sediments and 3) Ice Age Strata. Each of these categories played an important role in the formation of the Everglades (Molloy 1). The basement rock was at one-time piece of Africa that provided the base for the westerly direction of drainage. However the second allowed numerous generations of marine animals to give their bodies to the limestone and finally the third rose the level of the sea and provided both the sandy formations and the limestone bedrock (McCally 2-4)...

Women Characters in The White Queen (Wars of the Roses)

Women Characters in The White Queen (Wars of the Roses) In June, 2013, BBC One debuted a 10-part series, The White Queen, a depiction of the Wars of the Roses seen through the eyes of key women, and based on a series of historical novels by Philippa Gregory. The White Queen refers to Elizabeth Woodville, and The White Queen is the title of Gregorys first book in the series that is being adapted. Dont expect it to be exactly history but Gregory has respect for history, and that will likely show through in the series as well, even though there will be lots of poetic license taken. The other books in the series are The Red Queen  (about Margaret of Anjou), The Kingmakers Daughter  (about Anne Neville),The Lady of the Rivers (about Jacquetta of Luxembourg), The White Princess  (about Elizabeth of York)  and  The Kings Curse  (about Margaret Pole.) The sequel BBC One series,  The White Princess,  debuted in 2017. You can also see this as something of a prequel to the popular series, The Tudors. Elizabeth Woodville was the grandmother of King Henry VIII, featured in that series. Here are some of the women youll likely encounter in the series, and some of their interconnections youll see why Gregory called the series on the Wars of the Roses The Cousins War many close relatives found themselves on opposite sides. Many of the key characters traced their ancestry to the sons of Edward III of England, or to other kings of England. The White Queen and Her Family Elizabeth Woodville (1437 - 1492), widow of Sir John Grey who was on the Lancastrian side in the Wars of the Roses, and who was killed in the battle at St. Albans. The legend of her meeting with Edward IV under an oak tree by the side of a road is a very early one. That they secretly married and thwarted the marriage plans for Edward being made by Edwards uncle, the Earl of Warwick (known as the Kingmaker), is historical. One of her sons by John Grey was an ancestor of Lady Jane Grey.Jacquetta of Luxembourg, mother of Elizabeth Woodville, was a descendant of Englands King John. Her father was a French count. Jacquettas first husband was the brother of Henry V. She had no children by that first marriage, but at least ten by her second to Richard Woodville. She was accused during her lifetime of using witchcraft.Elizabeth of York (1466 - 1503), eldest daughter of Elizabeth Woodville and Edward IV, became the queen consort of Henry VII and mother of Henry VIII, Mary Tudor and Margaret T udor. Catherine or Katherine Woodville(~1458 - 1497), sister of Elizabeth Woodville, who married advantageously thanks to her connection to her sister the Queen. She became the Duchess of Buckingham and the Duchess of Bedford.Mary Woodville (~1456 - 1481), another sister of Elizabeth Woodville, was able to marry the heir to the Earl of Pembroke through her sisters connections. Her father-in-law was executed by Warwick, the Kingmaker.Cecily of York (1469 - 1507) was the second surviving daughter of Edward IV and Elizabeth Woodville. (An older sister, Mary of York, died in 1482, before she could be married.) Edward tried to marry her to the Scottish royal heir, then to that heirs brother, but Edward died before that could be complete. Then Cecilys marriages were arranged and unarranged by the next two kings, Richard III (her uncle) and Henry VII (her brother-in-law). The Kingmaker and His Family Richard Neville, 16th Earl of Warwick, (1428 - 1471) was a powerful figure in the drama of the Wars of the Roses. He used his female family connections to advantage, including gaining the Warwick title itself through his wifes inheritance. He was called the Kingmaker, as his presence and that of the troops he could muster would make a difference in which king won. Lady Anne Beauchamp (1426 - 1492), Countess of Warwick, wife of the Kingmaker, mother of Anne Neville and Isabella Neville. She was an heiress, inheriting the Warwick titles because no male heirs remained, and bringing them to her husband. She was descended on the maternal side from King Edward III and the powerful Despenser family.Cecily Neville (1415 - 1495), was the aunt of the Kingmaker. She was the mother of Edward IV as well as of George, Duke of Clarence, and Richard, Duke of Gloucester, was married to Richard, Duke of York, who was the heir of Henry VI and his protector during his minority and during one or more bouts of insanity. Both Cecily and her husband were descendants of King Edward III of England and his wife, Philippa of Hainault. Cecilys mother was a daughter of John of Gaunt and Katherine Swynford.Anne Neville (1456 - 1485), daughter of Richard, Duke of York, called the Kingmaker, who was a nephew of Cecily Neville. She first married Edward of York, son of Henry V I of England, but after his early death, married Richard, Duke of Gloucester, the future Richard III, brother of Edward IV (and son of Cecily Neville). Richard and Anne were first cousins once removed. Isabella Neville (1451 - 1476), sister of Anne Neville, and thus daughter of the Kingmaker and great niece of Cecily Neville. She was also known as Isabel. She married George, Duke of Clarence, a younger brother of Edward IV (and older brother of Richard III, Anne Nevilles second husband), and also a son of Cecily Neville. Isabella and George were first cousins once removed. From the House of Lancaster Margaret of Anjou (1429 - 1482), was the queen consort of the Lancastrian king, Henry VI of England, with whom Edward IV contended in the Wars of the Roses. Margaret of Anjou was herself an active Lancastrian leader. Elizabeth Woodville had been a maid of honor serving Margaret of Anjou when she married Sir John Grey.Margaret Beaufort (1443 - 1509) was the Red Queen to Elizabeth Woodvilles White Queen. She was married to Edmund Tudor when she was only 12, and gave birth to his child after he died in Yorkist captivity. That child later became Henry VII. Though she married twice more, she never had more children, and threw her support to her sons cause in the Wars of the Roses. More? These women arent likely to be in the series, except by reference, but are important to the context of the story. Catherine of Valois (1401 - 1437), sister-in-law of Jacquetta, was the queen consort of Henry V of England and mother of Lancaster king Henry VI. She was also the grandmother of Henry VII, the first Tudor king, via her second husband, Owen Tudor. This is the same Henry VII who married Elizabeth Woodvilles daughter, Elizabeth of York. Catherines father was Charles VI of France. She is not likely to make an appearance in The White Queen: she died the year that Elizabeth Woodville was born.Margaret of Burgundy, a sister of Edward IV who was friendly with Edwards new wife Elizabeth Woodville. Margaret was married off to the Duke of Burgundy a few years after Edward became king, and after the Tudor triumph, her home became a haven for Yorkists in exile.Lady Jane Grey was descended from one of Elizabeth Woodvilles sons by her first husband, John Grey, and from one of Elizabeth Woodvilles daughters, Elizabeth of York, by her second husband Edward IV, through Elizabeth of Yorks and Henry VII s daughter Mary Tudor. Margaret Pole (1473 - 1541) was the daughter of Isabella Neville and George, Duke of Clarence. She was a peeress in her own right, and eventually earned the enmity of Tudor King Henry VIII. The Roman Catholic Church beatified her as a martyr in 1886.Elizabeth Tilney (1447 - 1497) was a lady-in-waiting to Elizabeth Woodville. Whether shell appear in the series I doubt, but it would be a subtle foreshadowing of the Tudor era: she was grandmother to both Anne Boleyn and Catherine Howard, second and fifth wives of Henry VIII. One way women often got entangled into the Wars of the Roses: illegitimacy controversies. Learn more about some of those: Birther Controversies and the Wars of the Roses Many of these same women were portrayed in Shakespeares Richard III as well.

Understanding and Preventing School Violence Annotated Bibliography

Understanding and Preventing School Violence - Annotated Bibliography Example Consideration given to the previous cases of school violence and how they have created a sense of fear.   â€Å"According to 2001 polls, more than 50 percent of parents with children in grades K-121 and 75 percent of secondary school students2 now think that a school shooting could occur in their community,† (Juvonen, 1).   The efforts taken by schools to combat the issues surrounding the problem.   These methods would, â€Å"..include the use of metal detectors, the presence of security guards on campus, rules and regulations regarding student conduct and dress, profiling of potentially violent students, anti-bullying instructional programs, and counseling and mediation,† (1).   Providing of facts surrounding the study of school violence.   Emotions felt on the part of the stakeholders most concerned with school violence.   More work is needed to be done, in order to better understand school violence.   The need to make the best possible choices.   With the high statistical data available, there would be plenty of information to show the need to do something.3.  Katers, Nicholas. â€Å"School Violence: The Culture of Violence in America.†Suite101.com 6 October 2006: 1-2Closer examination given to an issue that would have been widely discussed, yet still needing to achieve a solution.   â€Å"The recent spate of school shootings across America has spawned a revisited argument about how to solve the problems of school violence once and for all,† (Katers, 1).   An issue that has remained present within the school system at a continued rate.

Employment law Essay Example | Topics and Well Written Essays - 3000 words

Employment law - Essay Example Case study 1 shows a common instance of what could be termed to as a misunderstanding or misinterpretation of a situation within the business premises. In this situation, a seemingly stolen item that is a hard disk is found in the locker belonging to two employees of the same firm, namely Janice and Kelsey. Both are employees with a good reputation in the firm; however the case of a hard disk found in their locker tends to jeopardize their good resume. Following a different approach to confront the issue should show that neither Janice nor Kelsey could be held reliable; however this is not the case. Upon realization by the manager that the piece of hard disk has no entry in the stock records, both Janice and Kelsey are summoned by the manager in an attempt to discover the truth behind the recovery of such an item in their locker. Following basic human instinct, both culprits result to justification of their own cases against the allegations of theft. In a more detailed view of either employee, Janice has been an employee to the firm for a period not less than two years, within when, she has been able to maintain a clean resume without any implications proving otherwise. On the other hand, Kelsey has been working in the firm for a period just over a year, but similar to her co-worker Janice, has kept a clear record, throughout this time. Despite all this, both are considered guilty of the allegations of concealing the hard drive and face disciplinary measures that involve their immediate dismissal from their positions in the firm. Further information shows that the prior owner of the locker made claims of miss-placing his key to the locker some time back, this only making the decision to dismiss the two Janice and Kelsey somewhat inappropriate. Such cases are very common in the business world, and with their increase, the managerial departments of firms such as the one in question should come up with the appropriate procedures to solve such cases. With the incre ased lack of jobs, coming to a conclusion of dismissal like in this case should be the last option, and viable only, when the culprit is proven beyond any reasonable doubt to be guilty of the allegations. Janice to her defense had stated that she had used the locker as usual and upon noticing the bag that was later revealed to be containing the hard drive, had thought to hers self that it was Kelsey’s’ and had no business with it so just ignored it. Kelsey on the other hand had earlier on come to her defense stating that she had not used the locker lately, and thus had little information regarding the hard drive. It is evident that the procedure followed that resulted to the dismissal of the two was neither very clear nor convincing that either would have actually been considered guilty of the offence. Employment law governs that every employee in any organization of firm is subject to fair trial upon occurrence of such incidences. In this case, their cases of appeal a gainst the dismissal came to a sudden crash, as the appeals were refused and both were dismissed. A working environment that has such personal property as lockers should have 24 hour surveillance, even making use of the latest technology in terms of CCTV cameras, which would have saved the situation

Xenophon Essay Example for Free

Xenophon Essay Xenophon, the author of the document, The Constitution of the Lacedaemonians, was born in 434 BC and became a middle-class Athenian but was later exiled to Spartan land (pg. 81). This document was written in order to keep record of the way life was lived back in Sparta where he fulfilled his exile. The law maker, Lycurgus, was a very creative and intuitive man but additionally he was fair and just. Lycurgus made laws that would honestly benefit everyone in Sparta to the fullest extent and differ from the old ways of the other Greeks. The new ways of Sparta stunned the other Greeks by how different and irregular they were. I believe that Xenophon too was fascinated by the laws he now had to abide by and wrote it all down so that others could analyze it as well. In the document Xenophon writes, â€Å"I not only admire [Lycurgus], but consider to have been in the fullest sense a wise man† (pg 82). Xenophon was so fond of Lycurgus and his way of ruling that wanted to save these rules to be studied forever and wrote them down. This can be considered one of the first real constitutions written down in history which gives it such great significance along with the fact that it is a direct account from that time period originally written in a language we code decode. This document was written for any politically involved or scholarly person who wanted to study the ways of the Spartans. Xenophon believed that Lycurgus was as most genius law maker and thought that if he shared his ways maybe everyone else could be as good as Sparta. Lycurgus’ laws were â€Å"contrary to those of most governments† (pg 82) which is why it needed to be written down and spread around. I strongly feel that when Xenophon was exiled he tried to seek out the flaws in the governmental system that had done wrong and subconsciously abandoned all of the beliefs that the old government he used to follow cherished. In order to show their flaws, Xenophon wanted to compare both ways of life. As shown in The Constitution of the Lacedaemonians, Xenophon compares the jurisdiction between the overall Greek and the more sophisticated Spartans. For example, when he writes about the boys as objects of affection, he states that among the other Greeks such as the Boeotians and Eleians, a man and a boy may enter a union and attempt to gain favor of the young boys however, it is sometimes prohibited for them to converse. As learned in lecture, in ancient Greece, during Xenophon’s time, it wasn’t unusual for older men to be attracted to the younger Greek boys however it was not something someone would share in the open. It was referred to in another Greek writing, The Birds by Aristophanes, the two main characters imagine a land where it would be rude for a family friend not to grope another man’s son. This shows just how prevalent the phenomenon of these relations between older and younger men had become in Xenophon’s home. Lycurgus however did not agree that it should have to be so hidden and stated that an older man liked a boy because of his personality and not only due to lust and physical attraction, that it was an excellent thing and should be celebrated (pg 85). Xenophon definitely wrote to inform the general Greek population of this new way of life to those who thus far did not follow and believe in the ways that Lycurgus did. This is probably one of his greatest works not only because it is our best explanation of Spartans rules and community life, but also because it stirred up the governments around Sparta. They tried to get rid of him through exile because of his wrongdoings while he exploits their faulty governmental regulations through his writing which spread much further. Using evidence from the document, it is obvious that Xenophon was not only a true follower of Lycurgus but is a strong ancient day liberalist. Xenophon believed in all of the rules Lycurgus set up which were, at the time, contrary to popular beliefs of those in the other Greek societies. For example, Lycurgus set up a food system in which people were only to take enough to survive. It states that they should â€Å"take only such a quantity as never to be oppressed with repletion, and not to be strangers to living somewhat frugally† so that they would be â€Å"more satisfied with any kind of food† (pg 84). I feel that this shows Xenophon as a warrior or strong willed because he believes that suffering in the end will bring good fortune. This is also shown in the document when he agrees with Lycurgus’ law that one should not wear shoes in order to toughen their feet so they can become stronger and more agile. As a liberalist with a strong warrior background, Xenophon celebrated the strength and intuitive creativity of the Spartan way of life. His attitudes toward all other nations were that they were weak; the way they were set up would not be beneficial to their people. However, after being raised in Athens for all those years, how is it that he just now is changing his views? After being exiled for fighting under the rule of the Spartan king, Xenophon began living his new life as a respectable member of the Spartan community. He wrote a lot and became an active member as well as studied under Socrates, which I believed helped him to see the ways of life from a new point of view. Since the Spartans rules were so different from the others it makes sense that Xenophon would be compelled to write about their lifestyle, which was a powerful and virtuous one at that. I think the fact the these rules seemed to try to push everyone to be the best they could be in every category including virtue (honours paid to old age encouragement of virtue 91), honor (infamy and penalties of cowardice 90), to be humble (obedience to the magistrate and laws 89), and last but definitely not least, physical strength. The environment around them seems to be one with an availability of steep terrain but it is also a city. When addressing that the children should not wear shoes he specifies that it will allow them to go up steep inclines with greater ease so I feel that there are either many steep steps leading towards their great buildings in the city or possibly rough terrain. Another thing I noticed is that the Spartas are very set on being powerful, strong and ready to battle so it is very likely that the warriors in Sparta must be equipped to walk over far, steep distances in order to battle. The surrounding areas of Sparta are possibly spread out from city to city do that one city is not directly touching another Greek city even though they may be close. Again, while addressing the wear of the Spartans, Xenophon states that they need to wear only one outfit so that they can become accustomed to both the cold and heat which leads me to believe that the general climate there was about the same as it would be over here in North America today. As far as the people in Sparta, they are all accustomed to joining in competitions, becoming stronger and becoming the best of the best. Sparta differs a lot from Athens not only based upon its laws but the way the people act and react to one another. In Sparta the women we to be equal to the men; â€Å"the female should practice bodily exercises no less than the male sex †¦expecting that when both parents were rendered strong, a stronger offspring would be born from them. † (pg 82). Not only does this show that the people of Sparta were all about toughness and strength but it goes back to support the idea that Xenophon too was like them and had a warrior like personality about him. Also, they are trying to spread equality between the men and women in ancient Sparta which is something that women are still struggling with today. In the other Greek nations the women are to sit and spin wool, to be sedentary, which would be parallel to the old ideas in American history which would not let women hold places in many jobs, institutions or positions in war. Sparta believes that men and women should both become strong and sturdy, ready for war. Although the women were not completely equal to men, this coincides with the way American women in modern day have worked so hard to become equal to men. One rule in particular that seems very odd is a part of a rule previously mentioned; Citizens are to be frugal when it comes to food. The second part of the rule is that if one does become hungry, it is â€Å"honorable to steal as many cheeses as possible† (pg 84) but on the contrary, if caught doing so, one will be greatly punished. It is like saying that it is not illegal unless caught like in today’s society how underage drinking is one of the most common problems but unless you get caught there won’t be a problem. This rule was likely created in order to make the Spartan people more cunning and creative in order to make them more useful in battle. Also, survival of the fittest may come into play in this situation; It is clear that the Spartan’s were mainly concentrated on being strong and warriors so if one was not smart enough to find ways to steal cheese and felt as though he did not have enough to eat, he would either have to leave Sparta or he may perish. Either way the Spartans would have lost one of their weak links and would become stronger as a whole. This document most clearly tells us that Lycurgus was a very great leader and a liberalist of his days going against all that the other Greeks believed to be true. Not only that, but Lycurgus created one of the strongest nations in which Xenophon quickly felt at home. Although he may not directly state it, Xenophon conveys a sense of bitterness towards the other Greeks by judging everything they do. He makes it seem ridiculous that the rules the follow were ever thought to be substantial laws when he makes remarks that nearly make fun of their way such as when he says things like â€Å"a man should feel ashamed†(83), â€Å"how can we expect women treated thus way should produce†(82), or â€Å"Instead of being rendered effeminate†(84). Although it may be easily miss ed, after given a bit of thought it is clear that Xenophon is, in a way, making fun of the others by calling their men feminine, men shameful and telling them they do not even know how to treat their women. He shoots small phrases and insults to the others in order to diminish their power and pull support over to their side. Clearly he was very successful in using his persuasion technique as the Spartans rules spread to the â€Å"modern ruling classes of England and continental Europe† which both have based their education on the Greek classics (82). This document is a very scholarly piece and gives one of the greatest accounts of history back in ancient Greece on not only the Spartan side but also on the side of all of the other Greek. It gives a good overview of multiple ways of life and sets up a time period in which new laws were being created which would eventually take over the old ways that the others used to follow. It reminds me of when the American’s first made their laws apart from the British rule, although they were a small nation compared to Great Britain, they were powerful and thoughtful in their rule making. Based on the rules that Lycurgus placed on his people, I believe the Spartans could be considered the original revolutionaries. I feel during this time the Athenians looked at the Spartans with distaste and thought they were much smarter than the Spartans who were trying to enforce new, unorthodox rules which would make them stronger. It probably also scared the Athenians a little because their people were not strong and built like the Spartans, instead they had the intelligence, which Xenophon and Lycurgus found to be insufficient anyway as they criticize the way of education used in Athens in the constitution. This document is of great importance as it set up the new way of life and set apart the Spartans from all other Greeks which is part of the reason they are so famous today.

Sigitek Case Essay -- Business Management Sigitek Essays

Sigitek Case Barriers and Drivers to change facing Smithers: Smithers has in his favor experience in reengineering business processes from when he was an engineering service manager. His style of personal management aided him in instituting corporate culture changes in a manor that was well received by Sigtek employees. This experience was needed given the long-standing organizational differences that Smithers faced between Sigtek's engineering and manufacturing divisions. Another challenge faced by Smithers was the different management style of his counterpart, Richard Patricof, who was vice president of operations. Patricof's focus was not on results or productive feedback from employees. He felt that style and a tolatarian approach to personnel management was best suited for this total quality (TQ) training program. Other barriers Smithers faced was the possibility that employee expectations on the success of this new program may be too high given previous attempts to change Sigtek?s differing engineering and manufacturing corporate culture. It would be difficult to unite these two internal organizations. The major drivers to the success of the TQ program was that Sigtek was in desperate need of a change in its processes or face the risk of going out of business. This rift between operations and engineering would drive the company into the ground given the weak leadership of the President, Charles Bradley. How efficiently was change introduced?   Ã‚  Ã‚  Ã‚  Ã‚  The team at Sigtek established a set of goals for the implementation of the TQ program. An outline of the training process was created and presented to senior management. The response was non-plus, which instilled a great amount of concern to Smithers. The cold response from senior management clearly indicated that their support in the implementation o this new program was questionable. Sigtek?s approach to change involved choosing one manager from the engineering and operations sector respectively to be trained as site instructors for TQM. They in turn would train other employees to implement TQM. There was already a history of discontinuity between Smithers and Murphy. There was no unified team effort between these to key players.   Ã‚  Ã‚  Ã‚  Ã‚  Signs of failure also came when Patricof handpicked a cross-functional group of managers to form a site Quality Improvement Team, which was to coordi... .... Today's change initiatives are primarily based on a problem-solving view of organizations and change. Despite the potential positive outcomes, changes are often resisted at organizational level. Resistance to change appears to be a common phenomenon, it can take many forms and it may be difficult to identify the exact reason for the opposition. Although organizations have to adapt to their environment, they may set up defenses against changes and they prefer to concentrate on the routine things they perform well. Involving senior corporate management in the development of functional tactics improves their understanding of what must be done to achieve long- term objectives of the organization. It also helps ensure that functional tactics reflect the reality of the day-to-day operating situation. Most importantly it can increase the commitment of corporate management to the strategies developed. Crucial to the implementation of cultural change is senior management?s ability to use leadership and provide a shared vision of the future. In a chaotic, dynamic world of change we must be able to come up with new ideas and inventions in order to compete in the global market.

Culturally And Linguistically Diverse Backgrounds Education Essay

Many issues that become about in a kid ‘s instruction bend into tough challenges for instructors, kids, and besides households. These issues fall under the class of â€Å" Children ‘s Oral Language Learning † and these issues are simply a trial to see merely how far instructors, kids and parents will travel to supply the critical instruction that a kid needs, and in the procedure, larning something new themselves each twenty-four hours. The subject and its issues that will be outlined and analysed that is related to kids ‘s unwritten linguistic communication acquisition is Second Language Learning. Three issues that are associated with 2nd linguistic communication acquisition will be outlined, analysed and theorised. Following that will be the recommendations and suggestions for pedagogues of immature kids in respects to 2nd linguistic communication acquisition. The first issue that is associated with 2nd linguistic communication acquisition is that kids who come from culturally and linguistically diverse ( CALD ) backgrounds may happen it hard to set in a new school and may experience left out and/or stray amongst other equals and instructors. As a consequence they may happen it nerve-racking to larn English and may show hurt or defeat in school. The 2nd issue associated with this subject is that parents who come from a CALD background may experience uncomfortable and unaware of what is traveling on in the school and with their kids ‘s acquisition because they are disadvantaged by being unable to talk or understand English. They may besides experience as if their demands and more significantly their kids ‘s demands are being neglected and non met due to their inability to talk English. The 3rd issue that is associated with this subject is that instructors should guarantee that during the 2nd linguistic communication larning procedure that they maintain the kid ‘s first/home linguistic communication, guaranting that it does non go lost in the procedure. The first issue that is associated with 2nd linguistic communication acquisition is that kids who come from a CALD background may hold trouble seting to a new school or in an environment that they are non comfy in, and holding to larn a 2nd linguistic communication can do it more nerve-racking for the kid. The key to larning a 2nd linguistic communication, particularly when it is a kid that is larning the 2nd linguistic communication, is to take it one measure at a clip. Rushing the kid through the procedure will merely do it more nerve-racking for both the kid and the pedagogue. The kid may meet feelings of defeat and hurt, hence doing it harder for the kid to set to the school ‘s environment and besides to acquire along with other equals. Educators should besides maintain in head that marginalizing and/or pretermiting CALD kids should n't take topographic point in the schoolroom. CALD kids could perchance meet similar experiences from schoolmates, such as negative behavior and attitudes including racism. Everyone has their ain sentiments and some may experience stronger about peculiar issues so others. ( Newman & A ; Pollnitz, 2005 ) . The ground as to why everyone has different beliefs and sentiments is due to their upbringing, that is, what their parents believed and taught them, their environmental milieus and the people in their community holding certain beliefs and ethical motives, hence impacting others. Whether their sentiments and ethical motives are right or incorrect, it has become a portion of who they are. Nevertheless, when people express their feelings towards certain issues, they seldom take into history how another person may experience about the remarks and sentiments put frontward ( Preston 1996 ) . This can be farther supported by Rizvi ( 1993 ) who mentions that as kids grow older they progressively seek to turn up themselves within contradictory discourses of popular racism. Contradictory discourses of popular racism can besides act upon a individual ‘s subjectiveness and where they place themselves in society, which can so hold a negative impact on CALD kids and their households as they may experience vulnerable and inferior because of how others may comprehend them. Furthermore, kids who do n't come from a CALD background could individual out, or marginalise kids who are from a CALD background, hence doing them experience neglected and isolated, and even insignificant in the schoolroom, therefore doing the 2nd linguistic communication larning procedure more hard for both kid and instructor. To assist with this issue, pedagogues are recommended or suggested to guarantee that all kids are included in category treatments, acquiring them involved in group activities and besides edifice and keeping a good and collaborated relationship between the pedagogues and kids, and besides between the kids from CALD and non-CALD backgrounds. This could include holding CALD kids bring in different resources from place such as books in their ain linguistic communication and so holding groups of kids write or draw their ain reading of the book so discoursing it as a whole about what they have written or drawn. Another illustration to assist kids experience more included and to work collaboratively with other kids is to integrate engineering into the kids ‘s acquisition. Technology such as educational computing machine games can successfully heighten a kid ‘s relationship with other kids and more significantly their literacy accomplishments. This can be supported by Resnyanicsy ( 2001 ) who notes that the new agencies of literacy through engineering opens up new acquisition chances Furthermore, when working closely with kids, households, communities and staff, it is important that early childhood pedagogues recognise the differing values and belief systems that people have in the universe. Furthermore, it is of import to guarantee that people are cognizant of how they perceive difference. It is unjust to consciously or unconsciously exclude and marginalise others based on discourses that place persons in a negative manner The 2nd issue that is associated with this subject is that parents from a CALD background may see feelings of hurt and defeat for their kid ‘s acquisition and may experience as though their kids ‘s demands are n't being met. They may besides experience as though their demands are being neglected and may experience that they and their kids are disadvantaged in some manner due to their inability to talk a 2nd linguistic communication. This can be supported by district attorney Silva and Wise ( 2006 ) who note that parents ‘ perceptual experiences towards quality attention in a school environment depend on the footing of their cognition towards quality attention and kid development. What parents delineate as quality attention depends on what they believe the household needs ( district attorney Silva & A ; Wise, 2006, who cite Emlen, Koren & A ; Schultze, 1999 ) , and besides due to their cultural upbringings, values and rules ( district attorney Silva & A ; Wise, 2006 ) . Harmonizing to Siddiqi et Al ( 2006 ) , the household environment as a domain of influence is an of import facet for kids. Children ‘s development is influenced by their household environment. For this ground household engagement is important to assist kids experience secure, loved and supported, furthermore can be seen as a measure in the right way for inclusion in the early childhood scene. Recommendations for pedagogues who are involved in the 2nd linguistic communication larning procedure in respects to this issue could include constructing collaborative relationships with households who come from a CALD background. Building and keeping collaborative relationships with CALD parents can turn out to an effectual and worthwhile experience, therefore doing the 2nd linguistic communication larning procedure easier for the kid and instructor. This can be supported by Billman et Al ( 2005 ) and Tett et Al ( 2003 ) who note that constructing collaborative and effectual partnerships amongst stakeholders, peculiarly instructors and parents, can turn out to be a worthwhile and efficient relationship between the two groups. For illustration, Billman et Al ( 2005 ) notes that what kids learn in the school environment, will trip on-going conversations with their parents at place. This of class can heighten the kid ‘s 2nd linguistic communication acquisition, every bit good as the partnership between the parents and the staff. This could include instructors holding afternoon tea with the parents, to do them experience more comfy, as an afternoon tea can be less of a formal meeting so that the parents do n't experience tense or awkward in that state of affairs. To let them to go cognizant of the regard and recognition that pedagogues have towards cultural diverseness, instructors could inquire parents to come in and convey in different resources from their background and to demo them to the kids and so leting the kids to research the different resources. Having regular afternoon teas, even if it is one time a month, is important so that pedagogues get to maintain the parents involved in their kid ‘s acquisition, and to do them experience and understand that they are a valuable resource in their kid ‘s acquisition. Another recommendation could be for pedagogues to propose to parents where they could happen topographic points where they can larn English or another 2nd linguistic communication and where they can happen resources in the community to assist them with the whole procedure. Having a multicultural twenty-four hours at the school or other cultural events could besides be another recommendation for pedagogues. This could assist parents experience and understand that their civilization is valued and respected in the school community. Besides in the procedure kids get to larn about the different civilizations of the universe and parents could convey in their cultural nutrients and music to tum it into an eventful twenty-four hours. Parents and pedagogues, from both positions, have identified in the past and at present clip that some instructors have been respectful or cognizant of other civilizations in the school, even more so than others. They normally tend to admit this factor and recognise and raise consciousness towards an issue or concern towards any cultural difference ( district attorney Silva & A ; Wise, 2006 ; Pacini-Ketchabaw & A ; Schecter, 2002 ) . Furthermore, when kids become cognizant of the constructive relationship between their parents and their instructors, so it is likely for the kid to organize a stronger bond with their instructors ( Billman et al, 2005, who cite Elicker & A ; Fortner-Wood, 1995 ) . The 3rd subject that is associated with 2nd linguistic communication acquisition is guaranting that when larning a 2nd linguistic communication, that instructors maintain the place linguistic communication in the school environment, so that it does non go lost or forgotten. It can go rather easy to ignore or bury the kid ‘s first/home linguistic communication, so it is imperative that instructors and kids become cognizant of this factor and guarantee that they do everything that they can to maintain the place linguistic communication acknowledged and remembered ( Makin & A ; Jones Diaz, 2002 ) . By keeping the kid ‘s place linguistic communication, instructors are turn outing that they are admiting and esteeming other diversenesss in the schoolroom. This can be supported by Pacini-Ketchabaw & A ; Schecter ( 2002 ) who note that Teachers ‘ engagements in a kid ‘s lingual and diverse background prove that they value the civilization and are committed to the kid ‘s learning procedure. Furthermore, cultural diverseness can be seen as the chief nexus between the place and the school, every bit good as the stakeholders, that being the parents, the instructors and the community ( Pacini-Ketchabaw and Schecter, 2002 ) This can be fbrther supported by Newman & A ; Pollnitz, ( 2005 ) who believe that â€Å" Culture is seen to compromise the manner people live- their linguistic communication, music, history, art, values and beliefs † ( p.254 ) . Therefore it is of import to include kids ‘s place languages into the school scenes to guarantee they feel valued and self worthy, this will assist observe diverseness in a positive mode. Recommendations for pedagogues for this issue could be affecting parents in their kid ‘s acquisition, as mentioned in the 2nd issue. Besides, similar to the first issue ‘s reconmendations, kids and parents could convey in different resources such as books and images from their cultural background, to heighten the collaborative relationship between the pedagogues and the parents, and besides between the kids and pedagogues, and to a fbrther extent, kids ‘s relationships with their schoolmates. Not merely does this heighten the relationships between the stakeholders, but by conveying in different resources from assorted cultural backgrounds, kids ‘s literacy skills become enhanced in the procedure ( Barratt-Pugh et Al, 2003 ) . Educators should be cognizant that a kid ‘s apprehension of literacy starts in the place. This can be supported by Jones Diaz ( 2007 ) who province that â€Å" Young kids ‘s apprehensions about literacy develop within their sociocultural and lingual communities † . ( p7 ) . Educators can integrate more than one linguistic communication pattern to guarantee kids are acquiring the best possible experience. Children and households will more likely feel that their involvements are valued and worthy. This can farther be supported by Marsh ( 2002 ) who says that kids who come from a CALD background have high opportunities of heightening their literacy accomplishments in the school environment. For illustration, instructors are able to integrate chances into the school, in this instance, heightening a non-English speech production pupil ‘s literacy accomplishments. Overall, cultural diverseness in the place, in the school and in the broader society is an facet of every individual ‘s life that must be valued, treated severally and every bit and must non be disregarded by persons, particularly by pedagogues of kids. Educators should besides be unfastened to new instruction facets, particularly when it is in respects to doing a kid feel included and besides when it involves heightening a kid ‘s literacy accomplishments. As literacy is everlastingly changing, so is the manner that instructors teach and kids learn ( Makin & A ; Jones Diaz, 2002 ) . As mentioned antecedently, engineering can be seen to be a successful tool to integrate into the kid ‘s acquisition when it comes to heightening their literacy accomplishments. However, many instructors will prefer to lodge with their original instruction ways, ways in which they are familiar and comfy with. Nevertheless, Cunningham-Andersen & A ; Andersson ( 1999 ) note that instructors should seek and avoid their ain single rules parallel to their instruction moralss to supply an instruction for kids that will heighten important and good developmental accomplishments in the kid ‘s acquisition.

Biology Phylum Notes

Biology of Animals Dermatomes develop anus from plasterer Promotes develop mouth from plasterer. Presentation: Overview of Prokaryote, Protests, and Fungi l. Prokaryote (ex. Bacteria) Characteristics -unicellular -Small (0. 5-mum) salt. Pedagogical, Gram stain, virulence. Gram positive bacteria take up the Gram stain and turn purple, Pedagogical traps crystal violet, very thick cell wall made up of sugars.Gram negative bacteria crystal violet is easily rinsed away revealing dye. Have a carbohydrate portion of alphanumerically then an outer membrane, prototypical layer then plasma membrane. Salt acts as a balance for equilibrium. To absorb moisture and preserve. -Structure pig. 98, 558 (Familiar, a surrounding of prokaryote that act as an attachment structure) Inside the familiar is the capsules followed by the cell wall distinguish eukaryote from prokaryote. A typical rod shaped bacterium.Motility-known as flagella is famous because it is extremely complex of many proteins. Multi por tion motor, taxis is another term for the movement it makes. Chemo towards light Know structure and basic functions of the prokaryote. A. Characteristics -Genome- ca. Xx smaller than eukaryotic genomes, contained within the nucleoli, plasmids. Page 559. -Single Circular Chromosome-within the nucleoli, does not have a physical structure, is Just where you find DNA. -Plasmids-accessory DNA. The cause of antibiotic resistance.Some bacteria do not have plasmids. Plasmids are not always found In a living thing. Also Xx less Information than eukaryotic. Can be transferred by transcription. -Endoscopes, Bacillus anthracic (anthrax). Page 560. What Is wealth the endoscope Is the genetic material. Everything else goes Into a suspended sleep. The genetic Information gets protected In the endoscope. Not all bacteria have the ability to make endoscopes, allows them to survive harsh environments. Allows to just wait even for

15 NeuroMarketing Mind Hacks You Need To Be Using

15 NeuroMarketing Mind Hacks You Need To Be Using Can we really hack into the minds of our buyers and influence their decisions?  Some say we can, and theyve got the evidence to prove it. Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you  an edge in your niche. 15 NeuroMarketing Mind Hacks You Need To Be Using via @LarryGMaguire The Power Of  NeuroMarketing Since the time of the advertising greats like Claud C. Hopkins, the role of psychology in the decision making and buying habits of people  has been recognized and well documented. It has birthed a field of study commonly known as NeuroMarketing. And its findings will  give you deep insight into your buyers' and readers' behavior  to understand  what works and what doesn't in convincing them to buy from you. Call it what you like, NeuroMarketing or otherwise, the truth of the matter is everything you do on your site affects the perception of you and your product or service in the mind of your visitor. So, let's take a look at  the  NeuroMarketing  tactics and strategies that have been tried, tested, and shown to be effective at relaying our message to our buyers in their terms. Design  Your Content To Be Easily Recognized Design certainly influences your reader and positions your credibility from the get-go. So here are a few design hacks that will help you build your brand and grow your readership. 1. Brand your content to be recognizable anywhere it shows up. Research suggests  that we do indeed process advertising even if we don't consciously consider it. Big brand marketers know that once they build brand momentum, they need to continue building awareness their message. Think of when you ask yourself, â€Å"Where did I see that before?† Once you build brand momentum, continue building awareness for your message. #neuromarketingHow you can use unconscious branding. First, look into  branding for your blog. To make an impact, use your brand logo everywhere. Here  are  just a few examples of how you can do this: Insert your logo in your custom blog post images. Use your logo in your email signature. Insert your logo in your social media header images. Attach a branded image to your tweets and other social media posts. Use the same profile image across all platforms on the Internet. 2. Use color that connects with the emotions you want your readers to feel when they interact with your content. People make up their minds within 90 seconds of their initial interactions with products. About 62†90% of the assessment is based on colors. To top that off,  certain colors affect people in different ways, depending on our experiences.  Generally, it is agreed that certain colors evoke set  feelings in most people, and when  marketers use these colors, then they can influence people to make the right decisions. People make decisions within 90 seconds of seeing your product.  #neuromarketingHow you can use color in your marketing. Julie Neidlinger  already covered this  perfectly  in her post  about the psychological effects of color on your readers. Check out that robust post for tons of detail on this topic. 3. Use fonts that help your readers focus on the message rather than the design. The use of font type and style has a direct effect on the number of eyeballs that browse your content. Certain typefaces are associated and work well with particular professions, so choosing one that communicates your message  and matches your brand will help you connect with your readers. How to use typefaces correctly. I use Canva quite a lot. I think it's a great tool for building custom images with a good selection of Google fonts to choose from. I tend to use two typefaces in my custom images in order to keep my message consistent. Consider the following when selecting fonts for your blog and designs: Choose a look and feel that communicates your message. Stay consistent and use the same typefaces throughout your material. Use bold where necessary to increase the impact of one or more words in a sentence. Play around with color to contrast your message. Play with kerning. Kerning is the space between letters and can impact your message quite a bit. Center your text on an image or in the body of an article to  increase the impact. Check out this article and this one to understand the effect of typeface on your designs. 4.  Lay out your content so scanners can easily understand everything without reading it. Make your content as readable and scannable as possible. Bullet point key points or features and break your content up with images and quotes. Lay out your content to be easily scannable. #neuromarketingHow you can format for scanning. Lists: List posts are one of the most popular and shared post types. Use lists to break out important points that you want your readers to take away from your material. Don't just use boring default bullets, try make your bullets or numbers stand out more by using color or an image icon. Subheads:  Subheads expand on your heading and provide the reader a little more detail about your article or offer while further inviting the reader to move further into your content. Custom Images:  Use Canva to create custom images that you can place strategically within your posts, again, to highlight important points you want your readers to share and take away. The Sumome plugin allows your readers to share these images with a predefined tweet accompanied by your Twitter handle. Great for spreading the word! :  Use   a couple of times within the body of your posts to highlight or close out on an important point.  Ã‚  also allows your readers to quickly share your content with followers on Twitter. Break up long strings of text in your content with lists, subheads, and images. #blogging5. Suggest  action  with images. You have only 50 milliseconds to make an impression.  The  images you create, or get from other sources online and use on your site, will determine who you are and what you represent in the minds of your visitors quicker than a scalded cat off a hot stove. In Western society, your readers' eyes move top to bottom and left to right. And the reason for this is pretty obvious: It's the same way people read a book. If you use images of people, then the direction of their gaze can direct your readers' attention to where it's needed. Check out the highest converting landing page on LeadPages: How you can use images to direct your readers to action. In the image above, note the direction of the gaze of the pretty girl toward the opt-in box. It directs the visitor to take action and enter their info. You can use images to coax a particular response from your visitors. Make Your Readers Comfortable To Gain Their Trust Subliminal intention  passes below the normal limits of perception. So there are a few things you can do to help your readers feel comfortable with your brand  right from the get-go. 6. Show you’re confident, and your readers will be confident in your content and products. Research  shows that people readily accept the opinions of those they see as confident, even though past record may not be perfect. You can take advantage of this and give people what they want according to their preferences- you simply need to find out what floats their boat, and be confident in  your convictions. How to display confidence in your writing. Well there's only one real answer to this, and you certainly can't fake it. Research. Research until you get to the core of the information, and you will  have the ability to deliver the required information with certainty. There's a lot of rehashing of information online with many bloggers simply compiling information from others which results in vacuous content with no real substance whatsoever. If you want to display confidence in your writing, you must research deeply. Get off the fence, give your own opinion, and be definite about it. Find the research articles and link to them directly where you can. 7. Publish positive content to gain positive readers. Positive content performs better than negative  and is more likely to go viral.  Researchers  found that although content that is positive achieves greater virality, the content must arouse a high degree of positive emotion. Positive + emotional content is more likely to be shared. #neuromarketingThey also found that negatively centered content can also make the list if it arouses this high degree of emotion. How to use positive affirmation. Well, it's simple really. Focus on delivering your chosen message in a positive light. You may need to show your readers the potential negative effect of them doing the opposite, or taking some other choice, but you do want to finish on a positive note giving the benefits. Including a story of some personal experience can often deliver that x factor that makes the difference. Once you demonstrate that you understand them, offer them the solution to their problem. Your solution. 8. Help your readers easily understand what they don’t know. People avoid the unknown like the plague. If a product has little information or appears to be unfamiliar, then a buyer won't choose it. In other words, people are more likely to choose something they know the results of, preferring a known probability over an unknown probability. How to use the ambiguity effect. Offer Metaphors: When offering someone an option, try to deliver it with the addition of a metaphor. Metaphors help bring comfort, meaning, and familiarity to making choices. Make It Easy:  Keep the option you'd like your reader to select  simple and to the point, clear and concise. Use Stats: People trust statistics and rarely do their own research. Be the resource to use this to your advantage. 9. Make your content so easy to understand that it’s a no-brainer to check out your stuff. Familiarity brings cognitive fluency and reinforces the idea that repetition is the mother and father of all learning.  Fluency is the ease or difficulty in completing a mental task and can really influence your visitors' decision making. How you can use cognitive fluency. Make it easy for your readers to digest your information and make decisions. Publish consistent content that is easy to read and requires little effort to understand. Help your readers complete simple mental tasks to influence their decision making. Use subheads, images, and bullet points to break up the content. Write sentences no longer than 25 words, and paragraphs no more than 3 sentences long. Use white space to your advantage- use a less is more approach. Offer a clear call-to-action on every page and think about including it several times on the page. Write Your Blog Posts To Captivate And Maintain Readership Keeping and maintaining readership is super important, and you can use the psychology of marketing to keep folks interested. 10. Write awesome headlines that inspire action. Benefit + Time + Outcome is a headline formula that has been proven to be very effective. You obviously need to be selective about the number of words you use and how you put them together, but the formula works. The elements of the formula  don't always need to be included, but it seems to be very effective when they are all together. The elements break down like this: Benefit:  Outline the benefit to the reader in their terms and as simply as you can. Time:  Include a time frame when they can expect to reap the rewards of using the system. Outcome:  Show what the outcome will be if the reader uses your system. 11.  Draw on emotion to make a lasting impression. Emotion sells. I was at a business network meeting, and one of the fundraising members  showed us a YouTube video of a group of children who were the casualties of the Chernobyl nuclear disaster in the 1980s. Well, I can tell you there wasn't a dry eye in the house!  Needless to say he filled his contribution bucket that night. The point is: Emotion sells. When you  rock emotional energy in your writing, you're  well along the way to capturing the attention of your readers. But how do you achieve that? How you can use emotion in your articles. Include  your own emotional connection with the content you are producing, and choose words to  convey emotion. Try this list of power, emotional, common, and uncommon words to  add greater impact to your articles. Also use the headline analyzer  to measure the effectiveness of your headlines and subheads. No tears in the writer, no tears in the reader. - Robert Frost 12.  Build awareness with lots of touch points. Attention bias is where consumers are influenced overwhelmingly by their recurring or established thought patterns. An example of this is where you might have a love of hats. This love of hats leads to a tendency to notice hats above all other clothing. Marketers take advantage of this behavior pattern all the time.  They want to become established in your thought patterns.  And they start young, understanding that the earlier they get hold of you, the better is it for their brand recognition later. How you can use attention bias. Keep at it. Whatever methods you are using to get your brand out there, keep doing it. You must stay in the minds of your readers. Publishing and sharing something is better than nothing, and the more you get your stuff under the eyeballs of readers, the better. Post on social media every day. Blog consistently. Share your stuff again and again. Repost your articles on sites that are happy to accept them Guest post original articles. 13.  Use social influence to inspire engagement. People appear more attractive in a group than in isolation- that's the cheerleader effect. No one likes to be isolated. Group mentality has great momentum and influence in the decisions of your buyers. People naturally want to stay in the crowd where it's safe, so you can find ways to appeal to that bias. How you can use the cheerleader effect. Use a bunch of testimonials together, rather than only one or two. Use reviews as a means of showing other people's engagement with you or your product. 14. Confirm what your readers want to hear. Confirmation bias is the human tendency to search for and interpret information in a way that confirms our  preconceptions. Well, give 'em what they want and don't try to change their mind. If someone is already predisposed to your solution, then they will likely buy.